Technology for the Modern Consumer

THE APPROACH

High Seas and Willow both recognized that a collaborative approach that encourages creative problem solving would be critical in developing a mobile app that provides an enhanced experience for mothers using the Willow Wearable Breast Pump. To ensure Willow’s competitive advantage, the timing for the endeavor was of vital importance. To produce a brand-new app of premier quality in the short time allotted, Willow and High Seas established innovative iterative development and testing methods to achieve the project’s goals. The technical fluency of both High Seas’ and Willow’s teams enabled an integrated and efficient process.

There are rarely roadmaps when blazing trails into new technological frontiers, so the integrated team continually employed out-of-the-box thinking to accomplish landmark innovations. Keys to success:

1. Develop an innovative app of first-class quality within a tight timeframe.
2. Navigate the complexities in developing a synced app experience for multiple Bluetooth Low Energy (BLE) connected devices.
3. Create collaborative process to streamline development, testing, and product evolution.

THE RESULT

High Seas, collaborating with the Willow team, developed and delivered a high-quality, connected and synced mobile app that enables moms to track key helpful metrics, watch education videos and shop for Willow supplies. As the first truly mobile, all-in-one breast pump that fits in the bra, the Willow Wearable Breast Pump is the first of its kind and is redefining the world of wearables and bringing this to healthcare.

Response to Willow is strong and is taking the world by storm. In addition to garnering numerous incredible reviews, the Willow Wearable Breast Pump won the prestigious 2018 Consumer Electronics Show (CES) Innovation Award in the Wearable category, and the 2017 Fast Company Design “Innovation by Design” award for the Health Category.