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Decoding AI
The Client
“Unraveling the mysteries of data and leveraging artificial intelligence to allow anyone to extract valuable insights.” Numbers Station is a next-gen AI-powered analytics company. Their focus is on intuitive, conversation-based interaction that doesn’t require expertise in databases and models. No technical background required.
The Project
When the Numbers Station team came to us, their ask was simple: “We need help to develop a comprehensive message and how we carry it to the world.” The technical expertise of their powerhouse team, and the clear value proposition of their product were getting lost in the noise of the AI boom.
Numbers Station needed to establish the kind of distinction and memorability that makes potential customers interested in learning more. They were ready to invest in a long-term brand system that will both support the company’s near-term goals and provide an extensible foundation for years of success to come.
Why Numbers Station
We Are Pioneers in AI Research
Numbers Stations work is based on decades of research and development with Stanford AI specialists, but we are far from academic. Our work is consistently applied to real world business and technology challenges, helping enterprises build lasting and innovative solutions on our foundational AI experience.
AI Support for Future Competitive Advantage
0 %
Retail Executives' AI Adoption by 2025
0 %
AI Contribution to Global Economy (in Trillions) by 2030
$ 0 +
The Approach
The fist step was to set Numbers Station up with a logo that could serve as a solid, readable, unique, and identifiable mark and brand presence on all social channels, apps & platforms including their own future products. Simple, recognizable, and a nod to the syntax and language necessary to make AI approachable.
Knowing that they needed to work within a start-up budget, we collaborated to focus on the critical pieces of their digital presence. Leveraging a brief messaging strategy and key communication points, followed by a rapid User Experience process, we honed in on a lean but informative website.
The Result
Using the new logo as a foundation, and their team culture as inspiration, we built a system to highlight the energy and promise of this new technology. By establishing the design system, color palette, graphic assets, and core messaging, we were able to hand over the reins to the Numbers Station team to iterate on as they grow. And with the site on a WordPress platform the content updates, blog posts, and new features will be almost as easy to manage as conversational AI analytics.
