04
Weaving a Timeless Craft into Digital Space
The Client
When we first met the Palecek family they were in a common position of having a site that had aged beyond its usefulness. Their old site was not mobile friendly, did not include online ordering, and was insufficient to support their customers, not to mention represent their brand.
With a focus on storytelling, we created an immersive experience with a close up look at the details & craftsmanship of Palecek pieces. The site includes new sections dedicated to Residential & hospitality inspiration, custom fabric & finishes, and panning videos to help you visualize the product as if you're in the showroom.
The Project
The focus of our partnership has been on how to modernize their digital brand without compromising on the core essence of their company. They needed to present their product in an elegant platform as a way for designers to incorporate their own vision onto the canvas of Palecek. While highlighting the craftsmanship and beauty we also needed to provide refined experiences for enhanced functionality, a customization feature, and process complex orders.
Palecek’s branch of hospitality services were folded into the website with an integrated gallery of installations and well-rounded story to showcase the company’s capabilities and services.
The Approach
Every client comes with their own unique set of systems to work with. In this case, we were tasked with providing high-end design on top of a standardized furniture-sales platform. The High Seas Creative team collaborated closely to ensure that every aspect of the design could be implemented within the third-party framework.
The stakeholders at Palecek expected and supported the same care, time, and attention-to-detail that is given to each one of their products.
THE RESULT
By providing an elegant canvas to showcase Palecek products, we allow designers to see each piece in their own vision. A customization tool allows each piece to be viewed with a combination of fabric and finish to help designers hone their selections and with a new inspiration gallery and designer portfolio section we help bring those visions to life in new ways.
The biggest change for Palecek customers is the ability to order directly from the website, a carefully considered shopping process that maintains the curated, personal touch of working directly with a Palecek sales rep.
“We wanted the website to be just as beautiful as the furnishings we create, with the same thoughtful design, attention to detail, and craftsmanship that you’ll find in every Palecek piece.”
- Andrew Palecek
