02
Building a Brand Made for Work
The Client
Purpose-Built is a workwear and lifestyle brand built around the people, products, and culture of hard work. As the company evolved beyond its Workwear roots, it needed a distinct identity and cohesive experience that could translate across e-commerce, in-store retail, consumer products, and customer experiences.
The Project
Purpose-Built came to us for a brand and customer experience build - from the ground up. Our work included support with company naming, brand strategy and identity, brick-and-mortar concept development and ideation, SEO, and e-commerce design and development.
The goal was to create a flexible brand system that could work seamlessly across digital and physical environments while laying the foundation for future growth.
The Approach
We took an integrated approach, connecting brand strategy, identity, retail, and digital into a cohesive experience. The brand foundation established Purpose-Built’s story, personality, voice, messaging, and visual identity, creating a scalable system for future marketing and communications. That identity was then extended into the physical environment through concepts for signage, materials, wall features, photography, and other customer touch-points.
The e-commerce experience brought the brand to life online, with functionality supporting promotions, wholesale accounts, social commerce, and integration with the retail payment system. SEO optimization and a broader digital launch strategy rounded out the experience, creating opportunities across social media, email, video, advertising, promotions, and future loyalty initiatives.
The Results
The project established a cohesive Purpose-Built brand experience and a scalable foundation for growth across digital and physical channels. A distinctive identity provided clarity and consistency across communications, while the retail strategy extended that experience into stores, signage, packaging, and other customer touchpoints.
An enhanced e-commerce presence brought the brand to customers beyond the physical store, supported by a stronger digital foundation for SEO, social, email, advertising, and future customer engagement.
