02
Merging Identities to Punch Above Their Weight
Voltron Data started with the need for a brand strategy to unite several companies and leaders that were joining forces from Ursa Computing, BlazingSQL, and the RAPIDS AI project. Their mission was to launch a new organization that was bigger than the sum of its parts.
With multiple groups joining forces, it truly relied on developing a meeting of the minds between successful CEOs. The resulting company emerged from secrecy to show their next generation support for the Apache Arrow ecosystem.
The Project
Having worked well with one of the founding companies before, it was a natural request for us to help them come together. They needed a name, a logo, miscellaneous other branding components, and a launch-focused website. Their passion for building solutions and tackling tough data problems led to a vision of Voltron assembling to save the universe. We used dynamic imagery and a compelling message to help them recruit their starting team and initiate their public launch.
The Approach
Our design and management teams worked initially through a set of interviews with internal stakeholders to develop the overall goals of the project. Together, we identified key messaging pillars essential to the outward facing image of the new business. Launch timing was a challenge due to the nature of starting from scratch and bringing together several seasoned leaders who wanted to spawn a truly diverse and empowering new creation.
Our branding team worked to produce the new brand identity as our web design team put together a compelling set of web and brand assets. Our writers coordinated with the client to ensure that messaging matched their ambitions to attract investment and high quality team members.
The Result
With the messaging and brand development complete, the newly designed website was launched, new clothing designs shared, and Voltron was now empowered to market and promote their new projects. The website brought the spotlight to the new leaders, the new organization, and the staff that they had already engaged.
While the ultimate set of products is still taking form, our creative and dev teams were able to design and set up template pages that will support future products as they are rolled out.
