01
Beyond The Cookie
The Client
Sequen came to us with an urgent need to level-up their early phase website to match their quickly growing market traction. The goal: Create an updated web presence that conveys the company’s groundbreaking revenue-generating technology, with a focus on engaging large, enterprise clients.
The Project
We needed to prioritize clear product/solution narratives, compelling graphics, and use-cases that resonate directly with Fortune 500 and large-scale clients, showing off Sequen AI's transformational ecommerce experience, conversion & upsell capabilities. And we needed to get it done fast - in time for a Series A funding announcement.
The Approach
With a design-forward approach, we established strong brand experience & brand foundation and developed an immersive experience through subtle animations and interactions. By crafting intentional infographics we were able to distill complex ideas into understandable website content. And we workshopped many catchy taglines as part of a strong messaging strategy.
The Result
By developing a play on sequin(s), and sequence as a pattern, we created a set of visual motifs to subtly underscore the sophistication of the platform while maintaining a sense of play.
With an extended typography system, custom textures, and bold color choices, Sequen’s new messaging was able to cut through the noise.
